Rowland Ward Guiding Principles (Click here)
A few years ago Rowland Ward launched the Fair Chase Outfitters Program that has met with great enthusiasm. To become a Fair Chase Outfitter, only those with impeccable reputations will be considered. Initially, our initial program will feature the finest outfitters in Africa; later we will expand the program to outfitters on other continents.
Rowland Ward is very serious in its commitment to its Fair Chase Outfitters program. Rowland Ward Fair Chase Outfitters will immediately be recognized by clients as outfitters and guides who espouse the highest ethical standards. A Rowland Ward Fair Chase Outfitter must believe in and stand behind the concept of fair-chase hunting, be ethical at all times, obey the game laws of the country he/she outfits/hunts in, and be actively involved with local communities in the support of conservation and wildlife management. In order for a safari company to qualify, it must have a spotless record with IPHA and/or its local outfitter organization such as Custodians, NAPHA, etc. Such an outfitter must not have been banned from any of the major international hunting organizations for inappropriate conduct and, where applicable, must be fully licensed with the local authorities. Thus, when a customer sees the Rowland Ward Ltd. emblem on an outfitter’s brochure, website, or business card, he will immediately know that he is dealing with a company that is serious about the conservation of wildlife and habitat and one that will really go the extra mile to involve local, indigenous people wherever possible in the battle to preserve local wildlife and habitat. This is not a hollow statement.
Participants in the program will offer strict fair-chase hunting as defined by the Guiding Principles of Rowland Ward (See link here.) Outfitters who participate are committed to these ideals and are professional in their behavior. Rowland Ward’s serious vetting process, which every applicant goes through, serves the hunting community in several ways. First of all, it will say to someone who is looking to book a hunt that a Rowland Ward Endorsed Outfitter is one who supports the Guiding Principles of Rowland Ward; is actively involved with local communities to show that ethical sport hunting with a sustainable off-take is a financial benefit to those who share their environment with wildlife; and is an ethical outfitter. Thus, for people booking hunts, they will intuitively know that they can trust in the good judgment and ethical behavior of a Rowland Ward Fair Chase Outfitter. Rowland Ward will not hesitate to terminate outfitters who do not conform to our set standards.
The program offers the following benefits to outfitters who have been selected:
Option 1
• International recognition that the outfitter upholds the ideals of ethical, fair-chase hunting.
• Use of the Rowland Ward Fair Chase Outfitter name and logo on the outfitter’s website, brochures, literature, and business cards.
• Three half-page, full-color ads in Sports Afield each calendar year. (You may buy more at preferential pricing.)
• Listed as a Rowland Ward Fair-Chase Outfitter on rowlandward.org with a full profile.
• Link from rowlandward.org to the outfitter’s own website.
• Year-round listing on “Find a Hunt” section of sportsafield.com and link to the outfitter’s own website.
• Once a year listing in Sports Afield on a dedicated page with fellow Rowland Ward Fair Chase Outfitters.
• Cost per year is $4,500.00.
Option 2
• International recognition that the outfitter upholds the ideals of ethical, fair-chase hunting.
• Use of the Rowland Ward Fair Chase Outfitter name and logo on the outfitter’s website, brochures, literature, and business cards.
• Listed as a Rowland Ward Fair-Chase Outfitter on rowlandward.org with a full profile.
• Link from rowlandward.org to the outfitter’s own website.
• Year-round listing on “Find a Hunt” section of sportsafield.com and link to the outfitter’s own website.
• Once a year listing in Sports Afield on a dedicated page with fellow Rowland Ward Fair Chase Outfitters.
• Cost per year is $1,500.00.
The hunting industry is crowded with outfitters. Join Rowland Ward and stand out as the best of the best and be instantaneously recognized as an ethical and fair-chase operator.
Please contact James Reed regarding interest in this program. Jreed@sportsafield.com, tel: 714-373-4674.
For a Rowland Ward Fair Chase Outfitter application please click here.
For the Rowland Ward Fair Chase Outfitter brochure please click here.
