VISION: A world with more abundant game, wildlife, and marine life, and a world with more secure natural places kept relevant forever for traditional human enjoyment.
PURPOSE: Our purpose is to expand and secure conservation of wildlife, wild places, and our outdoor way of life.
MISSION: Conservation of wildlife and wild places.
Established in 1887, Sports Afield is America’s oldest outdoor magazine. Since 2002, it has been owned by Field Sports Publishing in Huntington Beach, California. They are also the owners of Safari Press, a successful outdoor book-publishing company, which has been in business for more than thirty-four years.